Perfection doesn’t come in seconds...
Since its foundation in 2001, the German brand MeisterSinger is a worldwide reference in single-hand wristwatches. MeisterSinger founder Manfred Brassler stands by the idea of creating timeless classic pieces in the technical and cultural tradition of early watchmaking. According to Brassley, tower clocks were single-handed in the Middle Ages, and yet people were perfectly able to plan their time without the current obsession to count very minute. It was not until the era of industrialization when watchmaking companies started to fit minute and second hands, answering people’s demand to plan everything, to “win” time.
MeisterSinger advocates that most things that are worthwhile, take time. MeisterSinger timepieces are manufactured in Switzerland through a traditional and extremely sophisticated process in which artisans dedicate several hours per piece. MeisterSinger’s automatic or manual mechanism is its most notable feature, although the brand’s avant-garde design is also worth to mention. MeisterSinger’s minimalist and sophisticated product design has been awarded several times in the past few years: the Red Dot Award, the IF Design Award, the Good Design Award, the German Design Award, among others.
MeisterSinger name itself is also something worth to develop. The MeisterSingers were German poets and amateur singers of the 15th and 16th century who came together as a guild. Their story is covered in Richard Wagner’s opera The Meistersingers of Nuremberg, centered in the figure of poet Hans Sachs. But MeisterSinger’s connection to music doesn’t stop there, as the symbol which appears above their logo is a fermata, a pause symbol in musical notation.